Tuesday, June 13, 2017

#MyEyesSay campaign - MND Awareness Month

Three of the MND Association Patrons Stephen Hawking, Benedict Cumberbatch 
and Eddie Redmayne – will feature on posters at key London transport hubs during 
Awareness Month. Stephen Hawking will appear on a poster at Victoria train station 
from 5th June, while Eddie Redmayne’s poster will be at Waterloo and Benedict 
Cumberbatch’s at Kings Cross for 10 days from 13th June. All three posters 
will be on display during MND Global Awareness Day on 21st June.

Eddie's poster at Waterloo Station (@bespokeredmayne)

Join MND Association patrons Eddie Redmayne, Benedict Cumberbatch and 
Stephen Hawking in promoting and supporting the #MyEyesSay campaign 
during this MND Awareness Month.

In 2015 Eddie Redmayne won the Best Actor Oscar for his portrayal of Stephen 
Hawking in ‘The Theory Of Everything’, becoming a Patron in the same year. 
In Hollywood Eddie dedicated his Academy Award to everyone living with the 
disease and when he was back in London, he visited an MND Clinic to show the 
Oscar statue to Glenn Phillips, one of the people who helped him understand 
the difficulties of living with the disease. Glenn sadly died in May this year. 
Eddie said, “Learning about the devastating effects of motor neurone disease was 
one of the life-changing experiences I had making ‘The Theory Of Everything’. 
We were invited to visit MND clinics, and I went every couple of weeks for a few 
months so I could find out what life was really like for people living with the 
disease. I’m delighted to help continue raising awareness of MND by taking 
part in this poster campaign for the Motor Neurone Disease Association”.

Stephen says, “I have lived most of my life in the expectation of an early death, 
so time has always been precious to me. I have so much that I want to do. 
I hate wasting time.” 

(via bespokeredmayne)

Update: Eddie Redmayne visited his #MyEyesSay poster for MND Awareness Month at
Waterloo Station on Wednesday 21st June 2017 during MND Global Awereness Day.
The poster was up until 24th June. Source: @mndVIPteam (via)

A very powerful campaign for raising awareness of #MND with the general public. (source)

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